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Course 5: Practical SEO Worksheet

7 Chapters 20 Lessons None

About this course

This course is the fifth in a series that will help develop not only your personal brand, but also your business's brand, marketing message, and practical SEO for our business's website.

In this course, we will focus on developing a practical, algorithm-proof website SEO strategy.

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Course Structure

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Prep Work 2 Lessons

Download & Print Worksheet

Before starting this course, you will need to at least download (and preferably print) the following worksheet.

Once you have done that, you can move on to the next lesson.

WATCH: Introduction

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Section 1: Review Previous Worksheets 6 Lessons

WATCH: Section 1: Review Previous Worksheets

1.1 Review “Business Branding Document” Section 2: Define Your Business

Complete section 1.1 on your A Practical, Algorithm-Proof SEO Worksheet.

1.2 Review “Business Branding Document” Section 3: Narrowing Your Target

Complete section 1.2 on your A Practical, Algorithm-Proof SEO Worksheet.

1.3 Review “Marketing Messaging Document” Section 1: Brainstorm your Message

Complete section 1.3 on your A Practical, Algorithm-Proof SEO Worksheet.

1.4 Review “Business Branding Document” Section 4: Who’s Your Competition

Complete section 1.4 on your A Practical, Algorithm-Proof SEO Worksheet.

1.5 Review “Marketing Messaging Document” Section 3: Differentiating Yourself From The Competition

Complete section 1.5 on your A Practical, Algorithm-Proof SEO Worksheet.

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Section 2: Product & Service Offerings 3 Lessons

WATCH: Section 2: Product & Service Offerings

2.1 Products & Services You Sell

Complete section 2.1 on your A Practical, Algorithm-Proof SEO Worksheet.

2.2 What Words Would Your Customers Use To Describe Them

Complete section 2.2 on your A Practical, Algorithm-Proof SEO Worksheet.

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Section 3: Problems Your Product or Service Solves 3 Lessons

WATCH: Section 3: Problems Your Product or Service Solves

3.1 Product / Problem / Persona

Complete section 3.1 on your A Practical, Algorithm-Proof SEO Worksheet.

3.2 Product / Question Asked

Complete section 3.2 on your A Practical, Algorithm-Proof SEO Worksheet.

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Section 4: Testing It Out 2 Lessons

WATCH: Section 4: Testing It Out

4.1 Conduct some sample searches using your questions, keywords, and phrases you crafted above.

Complete section 4.1 on your A Practical, Algorithm-Proof SEO Worksheet.

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Section 5: Putting It All Together 2 Lessons

WATCH: Section 5: Putting It All Together

5.1 Write New Content With The Human In Mind

Complete section 5.1 on your A Practical, Algorithm-Proof SEO Worksheet.

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Section 6: Next Steps 2 Lessons

WATCH: Section 6: Next Steps

6.1 Ongoing Monitoring

Complete section 6.1 on your A Practical, Algorithm-Proof SEO Worksheet.